July 2017
Diplomático for the first time on the 24-hour circuit of Spa-Francorchamps
Diplomático was present at the 24-hour Spa-Francorchamps event that was held in Belgium from July 27 to 29, with the participation of Ferrari, Lamborghini, Bentley, Audi, Mercedes-AMG, BMW’s exclusive line, among others. It was an incredible spectacle, a favorite for both drivers and car racing fans.
The Diplomático distributor for Belgium, La Maison du Rhum, in collaboration with the mobile bar Miss Baker Gentleman off-road, participated in this edition presenting the brand to all the racing fans, made up of a distinguished and demanding public.
Diplomático’s new Tradition range was present, both in cocktails and neat, Planas being one of the most popular to be tasted with just ice and lemon, as a twist of Ti-Punch. Mantuano was also enjoyed in various cocktails, while Reserva Exclusiva, being the flagship of the range, was offered neat.
The event concluded with a concert in which the brand had the opportunity to serve more than a thousand drinks, obtaining a very positive assessment by consumers who for the first time tasted Diplomático’s rums.
