DIPLOMÁTICO IN ASIA PACIFIC’S MAIN AIRPORTS
The Duty Free channel aims to be one of the main showcases for Diplomático in Asia Pacific, already present in 7 major airports. These include: Hong Kong, Auckland, Brisbane, Melbourne and Sydney.
The alliance between Diplomático and Proof & Company has been key to expansion in this region, where Duty Free consumers are taking a growing interest in independent brands, premium spirits and mixology.
Many have shown an interest in factors such as “savoir-faire”, product origin, raw materials, sustainability and more…
It is expected that, in the second half of this year, Diplomático will increase the total number to 15 airports in the region, becoming one of the leading independent rum brands with the largest distribution in this channel.
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