History

AN ADVENTUROUS BEGINNING

Our journey begins as only the greatest stories do: with an outstanding man. His name is Don Juancho, a man with an adventurous spirit and a passion for rum. Legend has it that this Venezuelan Mantuano (a local nobleman) explored the world tirelessly, searching for the finest and most exotic spirits.

THE AMBASSADOR’S RESERVES

Sophisticated and charismatic, Don Juancho was an endless source of inspiration to his acquaintances, with whom he shared his passion and eagerness to find the most exotic liquors. Rumor has it that his collection of spirits was so impressive that it was known as “The Ambassador’s Reserves”.

BORN AND RAISED IN AN EXCEPTIONAL LOCATION

Such a great story couldn’t exist without an ideal setting, and ours is the best imaginable: the Planas Valley. Located at the foot of the Andes mountains, this is the region Don Juancho proudly called home and where the Diplomático Distillery stands today, surrounded by sugar cane fields.

TWO OF A KIND

Botucal is the name of one of the farms where we source the sugar cane used to make our rums. The name comes from the indigenous word “Botuka” (green hill), in honor of the dazzling natural surroundings of the region where our distillery stands. Botucal is also Diplomático’s brand name in some countries around the world.

A GIFT FROM MOTHER NATURE

The exceptional natural environment of the Terepaima National Park, located near our distillery, is an ideal one for the nurturing of premium rums. Favorable climatic conditions such as warm days, cool nights and high humidity, combined with pure water and fertile soil, are key in defining the incomparable taste profile of our rums.

AN INVALUABLE LEGACY

Ours is also the story of how a group of local rum producers established an alliance with Canadian multinational Seagram’s to create Licorerías Unidas S.A. (LUSA) in the late 1950’s. Those are the seeds of what would years later become one of the most exquisite rums in the world.

A TASTE FOR CHALLENGE

In the early 2000’s, the distillery was acquired by a group of local entrepreneurs who saw its potential, particularly that of a premium rum called Diplomático, which at the time was exclusively distributed in Venezuela. They changed the name of the company to one that would reflect its core know-how: Destilerías Unidas S.A. (DUSA), helping it achieve its full potential and turning it into one of the largest rum producers in the country.

BEYOND BORDERS

Carried by Don Juancho’s adventurous soul and the vision of its new partners, our company felt the need to share this Venezuelan gem with the rest of the world. Quite a challenge!
Endorsed by the D.O.C. “Ron de Venezuela” (Protected Denomination of Origin) and driven by a passionate team, our rums were ready to conquer the world and become a reference for top quality premium spirits.

A UNIQUE RUM-MAKING STYLE

Years of experience and tradition have made Diplomático a brand with a unique rum-making style. Every drop of our rum is imbued with a rich distillation heritage and the passion and dedication of our team of expert rum-makers.

THE ART OF BLENDING

Passion and patience work together in perfect harmony to create a blend that captures the best balance of flavors and aromas. Our Maestros Roneros (master rum makers) use their expertise in combining modern and traditional distillation methods to produce exceptional rums for demanding palates.

ACCLAIMED BY MANY

Diplomático is considered one of the best rums in the world and has been recognized by industry experts, rum aficionados and consumers all around the globe.

COMMITTED TO WHAT REALLY MATTERS

Diplomático’s most valuable resources are human as well as natural. Our growth has always been alongside our workers, their families and the community around our distillery. Through our Corporate Social Responsibility programs we seek to improve the quality of life and growth of our human talent, while protecting and preserving our surrounding environment. After all, we must recognize that all resources used by people ultimately come from nature.