Diplomático arrives in the Philippines
The official launch of Diplomático in the Philippines took place in August, celebrating the introduction of the brand in this great rum market with two dynamic activities that were carried out in the city of Manila. They were hosted by global rum ambassador, Ian Burrell, and organized by local distributor Premier Wines and Spirits.
The first activity was a Master Class for industry professionals, having more than 70 guests present at the sophisticated gastro-pub, The Belle & Dragon. The second, a “free flows” party mostly geared to familiarize the local people with the brand, enjoying cocktails selected by Ian Burrell in the reputed bar Yes Please!.
Considering that it was Ian Burrell’s first visit to this country, his collaboration with Diplomático was an excellent opportunity for him to extend his coverage as a rum ambassador, now including one of the world’s largest Rum markets, The Philipines. In Asia, Burrell has also previously collaborated with Diplomático on various activities in several countries such as Taiwan, China, South Korea, Singapore, Thailand, and Malaysia.