Diplomático arrives in the United Arab Emirates
Gilberto Briceño, Diplomático’s Maestro Ronero, traveled to the UAE to present the entire range of the brand. He hosted three Master Classes in this new market, conveying his knowledge and experience in the art of rum making.
The Master Classes were primarily addressed to bartenders since this market has excellent cocktail expertise. The first event was held at the bartending school of MMI (distributor of the brand in Dubai and Abu Dhabi), which was attended by the head bartenders of the main bars in Dubai.
The second Master Class was held in Etihad Towers, a complex of business buildings where the most emblematic hotel in Abu Dhabi is located: the Jumeirah. There, head bartenders and other industry professionals were invited, both from the hotel bars and from the most important cocktail bars in the city. Finally, the third Master Class was held at the Hakkasan Abu Dhabi restaurant, located at the Emirates Palace, where all of its employees participated.
In the region, Diplomático is distributed in the Emirates: Abu Dhabi, Dubai, Umm al-Qaywayn, and in the neighboring Oman and Bahrain, marking an essential distribution growth of the brand that now extends throughout the Middle East.