Diplomático successfully launched in Duty Free shops
Diplomático Rum has started distributing its rums in the Duty Free world, often considered the “sixth continent”. Since June, the flagship product of the brand, Reserva Exclusiva, is available at several airports in cities such as Paris, Rome, Prague, Miami, and Panama.
In the last decade, Diplomático Rum has grown rapidly and today is present in more than 50 countries around the world. Thanks to this broad distribution and premium positioning, distribution in Duty Free stores is a natural progression in the international development of the brand. By late 2016, Diplomático Rum plans to be sold in more than 25 airports.
The launch at the Paris airports has been very successful. This is partly due to the fact that the brand is well established in the French market, recognized for being highly competitive in the segment of premium rums, and was the first export market for Diplomático Rum. On the first day of sales in the Duty Free shops, Diplomático Rum sold out in the Paris airports.