New Tradition Range presented in Asia Pacific
Diplomático celebrated it’s Tradition Range official launch in March for its Asia Pacific distributors, in the cusp of the Thailand Diplomático World Tournament country final. The countries that participated were: Australia, New Zealand, South Korea, Japan, China, Hong Kong, Thailand, India, Singapore, Indonesia, Philippines, Malasia, and Cambodia.
The activities carried out throughout the two days included a welcoming guest bartending with Milk Pailin (Thailand’s Representative for the DWT 2015), having cocktails that went hand in hand with the canapés served by the Banyan tree hotel chef. There was also an organized tour throughout Bangkok’s best bars on a “Saturday bar crawl” with a diverse selection such as Teen of Thailand, Rabbit Hole, Q&A, Backstage and another selected few. All in all, Diplomático was the star of the night, having the venues execute creatively diverse and delicious programs.
One of the main activities, was the conference given by Patrick Rabion, Global Export Director, and Patrizia Damiani, Marketing Manager, explaining the global strategies of the brand. There was also a directed tasting done with a detailed description given on the rums that integrate the new Diplomático range: Mantuano, Planas and the already reputable Reserva Exclusiva.
The local importer, Brand Connect, organized the concluding activity for the events; the finals for DWT Thailand, in which more than 450 guests attended the House of Sathorn at the W Hotel Bangkok. The event was also an opportunity to present Diplomático’s new Tradition range, through three separate stations animated by top Bangkok bars, who prepared cocktails specifically put together for each individual rum. The guests, greeted by live music, gourmet cuisine, and a photograph animation booth to share on social media, enjoyed a more than ideal atmosphere to discover the new tradition range expressions of Diplomático.