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Diplomático’s identity is forged on a commitment to quality and putting passion and heart into making rums. We are an independent, family-owned brand that controls the whole production process from field to bottle to create superb quality rums.
We value quality and authenticity to produce the finest rums, we take care of our people and local community, and protect the environment with our sustainable production practices.


We are an independent, family-owned brand that controls the whole production process from field to bottle to create superb quality rums. Family is part of Diplomático’s identity. We put people first in everything we do and strive to create a Diplomático community around the world that reflects our values and commitments.

The Distillery

Diplomático’s distillery lies at the foot of the Andes Mountains in Venezuela, where the purest of waters run to make the very best of rums. Its location was also carefully selected for its close proximity to the main sugar processing plants in the area.

Established in 1959, Licorerías Unidas S.A (LUSA) owned the distillery through its main shareholder, Seagram’s International, one of the largest wines and spirits companies in the world.

In 2002, LUSA was sold to a group of Venezuelan entrepreneurs and became a 100% privately owned Venezuelan company taking its current name: Destilerías Unidas S. A. (DUSA). The company is proud to be an independent, family-owned operator.

The distillery is unique as it houses 3 different distillation processes which, when combined in blending delivers unique rums such as Diplomatico’s Reserva Exclusiva, an acclaimed rum worldwide.

How do we craft our rums?

Sugar Cane fields

DUSA uses up to ten varieties of sugar cane, however, there are 3 varieties that we use most of the time: Romana, Venezuela and Canal Point. Diplomático is also supporting the Fundacaña Venezuela, a foundation for the development and investigation of the area, who granted the name “Diplomatica” to a new variety of sugar cane after 10 years of research and tests.


Diplomático rums are made from sugar cane molasses and sugar cane honeys; molasses is used to produce light rums and the sugar cane honeys for more complex rums. The distillery sources molasses with a high concentration of sugar, but with a low ash content and low viscosity.

DUSA cultivates and maintains its own yeast strain, which is used to convert the sugar into alcohol. Light rums made from molasses require a short fermentation, around a day. Intermediate and complex rums that are made from sugar cane honey, however, will take two days to ferment.


Diplomático rums are distilled using a rich variety of methods, including various continuous column stills for light rums, batch kettle for intermediate rums, and pot stills for more complex rums.

The alcohol obtained from the fermentation process is heated, employing the methods mentioned above, to separate its components. The vaporised alcohol is then condensed to form the raw spirit.

This process enables the purification of alcohol and is key in defining the character and profile of each Diplomático rum.


Diplomático rums are aged in different types of casks, predominantly former bourbon and malt whisky barrels. A selection of Pedro Ximénez and Oloroso Sherry casks is used to finish the Single Vintage and Ambassador rums. For both of these prestige offerings, the rums are placed back into the barrel for an optimum finish after the blending process.


After the ageing process, the Distillery’s Maestro Ronero, Tito Cordero, and his team combine the matured spirit coming from the distinct distillation methods to create unique and complex rums. It is the Maestro Ronero’s responsibility to supervise all the production process, and especially to create rums that capture the best balance and roundness of flavours and aromas.

Don Juancho, the man behind our logo 

Don Juan Meléndez (“Don Juancho”) is the figure who inspired the creation of Diplomático.

As a local nobleman, he put his heart into exploring the sources, ingredients and methods behind the many alluring flavors of rum and other traditional beverages. True to his values and beliefs, he was also keen to learn about the subtle complexities and factors that affect rum production while preserving the environment.

Today, Diplomático rums carry Don Juancho’s portrait, and the brand is driven by the passion and values that were his hallmark.

Consistently ranked among the finest rums all around the globe 

Discover our rums